Over the years, the Internet has leveled the playing field. Small and medium enterprises now have opportunities that were once exclusively available to well-established corporate giants. Businesses no longer have to set up physical offices to target a global audience and can leverage the Internet to communicate with their potential and current buyers.
When it comes to making the most of the Internet, the importance of having a professional website cannot be emphasized enough. Remember that your webpage is the first thing that many people will notice about your company.
A clutter-free, dynamic, and responsive website can help you engage your target audience, improve reputation, get quality leads, and increase your conversion rate. While a well-designed website will help you get one step closer to your ultimate objective of making your core customers rally around your brand, a cluttered layout can do more harm than good.
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A clean and simple design never goes out of fashion
One of the most important factors that impact the performance of your website is its design and layout. Satisfactory web design does more than just grab eyeballs and is extremely user-friendly. Businesses that think that their website design is the last thing that users have on their minds are in for a shock.
A study shows that around 48 percent of visitors consider website design an important factor when determining the credibility of a website. Websites with slow loading pages or pages that are confusing to interact with run the risk of losing visitors to their competition.
For a clean and simple design, avoid using too many features and components on pages. Make sure every page element has a purpose. When deciding a page element, seek answers to these questions:
- How will the element impact the performance of your website?
- Will your users mind if you suddenly remove the element?
- Does your design really need the element?
- How will the element impact your user experience?
- How does the element tie into your messaging, goals, and purpose of the site?
There is no harm in experimenting with new concepts and interface design patterns. As a matter of fact, your users will appreciate you for your creativity. However, make sure aesthetic improvements do not come at the cost of simplicity.
Your website should be accessible and intuitive to your users. Most users are accustomed to simple interaction patterns, web interfaces, and site features. Before making changes to your website, remember to keep the preferences of your target audience in mind.
No one likes visiting a website with pages that take eons to load or are extremely difficult to navigate. In today’s digital age, a clutter-free and user-friendly website is an essential ingredient for business success.
Before setting out on your web design project, you must make the effort to develop a deep understanding of web designing as a concept. To help you get started, we have created a list of some web design facts. Take a look.
Visitors form an opinion about a website in just 50 milliseconds
Your website design has a major influence on your business’s credibility and reputation. So how long do you have to make a positive first impression? Just 50 milliseconds! A study shows that once a website loads, an average visitor takes just a fraction of a second to form an opinion about it.
To ensure you do not miss the window of opportunity, use appropriate background themes and images that pique your visitors’ curiosity, giving them a reason to explore more. Make sure the content layout is in line with your user’s expectations. Remember that the first interaction that your visitors have with your website determines their buying decision.
Decreasing the loading time of a page can increase conversions by 74 percent
Speed is critical for any website. Studies show that around 47 percent of users expect a page to load in two seconds or less. Around 39 percent of users leave a page that takes more than a couple of seconds to materialize.
Every second counts. An increase of even a second in page loading times can cause the conversion rate to drop by 7 percent. If, on the other hand, you are successful in decreasing the loading time from 8 to 2 seconds, your conversion rate can jump by 74 percent.
To speed up your website, optimize your images and caches. Get rid of redirects, minimize HTTP requests, and eliminate unnecessary plugins.
The color theme can improve website recognition by 80 percent
There are more than two billion websites on the Internet. To carve out a niche for your business, you need to make your page stand out from the crowd. To create a lasting impression on your target audience, use colors that communicate your message.
Pick and stick to a color theme consistent with your brand messaging and core brand values. Studies show that a unique shade can improve website recognition by 80 percent. Your color theme can give you an edge over your competition by creating a distinct image of your website in your users’ minds.
Responsive and mobile-friendly websites are in demand
The number of people who use smartphones to browse the Internet is increasing with each passing year. Google has clearly stated that responsive and mobile-friendly websites will be favored in search results.
A study shows that more than 80 percent of the search results in the top 3 positions were mobile-friendly. Clearly, having just a responsive website is no longer good enough. To score brownie points with Google and other search engines, you also need to optimize your website for mobile platforms.
Around 70 percent of homepages miss call-to-action (CTA) buttons
A study found that around 70 percent of homepages miss CTAs. Though a small step, adding a CTA button can have a range of benefits, one of them being improved conversions. It can also encourage visitors to sign up for promotional material.