For businesses, the need of having a positive digital footprint is more than ever before. Having a digital presence has become more of a necessity than a matter of choice. Businesses around the world spend hundreds of thousands of dollars every year to create and revamp their digital marketing strategy that focuses on generating buzz for their brand. Content is the backbone of any digital marketing strategy. To engage your target audience, you need to create impactful content that addresses their pain points. Your content market strategy should not solely focus on blog posts. Just uploading informational blog posts to your website and social media pages regularly is not enough. To boost your content reach and engagement, you must employ a solid video marketing strategy.
Video marketing: Numbers don’t lie
Videos have a higher engagement rate than many other types of content. Don’t believe us? Here are some video marketing statistics that prove our point.
- Video posted to a landing page can increase conversions by 80 percent
- Video, on an average, drives a staggering 157 percent increase in organic traffic that sites get from SERP.
- The average conversion rate for websites that utilize videos is 4.8 percent, which is substantially more than those without videos (2.9 percent).
- Combining video with ads can improve engagement by as much as 22 percent
- Having a video on a landing page boosts the chances of it showing up on the first page of SERP by 53 percent
- Initial emails with a video have a 96 percent higher click-through rate
- Around 46 percent of netizens take decisions after watching an ad
- Blog posts with a video get three times more inbound links than those without a video
Video marketing reigns supreme in the digital age. To engage their target audience, marketers must post videos to their social media pages and website regularly. This means speeding up their post-production workflow.
What is a post-production workflow?
The post-production stage in video production occurs after the footage is shot on the location. Though the post-production process can vary depending on the scale of production, most video producers follow the below workflow:
- Transfer media from cameras to storage devices (such as hard drives)
- Name the file
- Edit the raw footage
- Add music, temporary narration, and animations
- Create and export a rough cut
- Color correct the film
- Master the audio
- Fine cut
- Make final changes
Tips for speeding up your post-production workflow
Compress JPEG files
JPEG files consume tons of valuable storage space. Additionally, uploading larger images can have a negative impact on your website’s loading speed. To steer clear of this problem, use lighter JPEG files. Using smaller files will help speed up uploads to galleries. To reduce the size of your JPEG files without compromising on quality, go to the File Settings menu and adjust the Quality Slider between 75-80.
Shooting images consistently can help you save time when editing them. Manually adjusting the exposure of each image can be both frustrating and time consuming. When you have groups of images that are shot exactly in the same manner, all you need to do is adjust the first image. Once this is done, you can apply the changes to other images in the group. This simple trick can help you save time, meaning you can take your videos to the market quickly.
Invest in a high quality gear
When it comes to speeding up your post-production workflow, the importance of having the right setup can’t be emphasized enough. When creating your setup, the most important factor to consider is your needs and preferences. While an entry-level computer usually works fine for low-value projects, once you start getting projects that involve processing large video files, adding coloring and effects, and audio mixing, upgrade to a powerful and efficient system.
For high-value projects, prefer using solid state hard drives over traditional hard disk drives. If you run multiple programs regularly, opt for dedicated graphics cards.
Use a Pancake timeline
A Pancake Timeline technique involves working off two timelines, one stacked on top of the other. While one timeline can be used for a controlled place from where you can grab your clips, the other timeline can be used for master edit. The pancake timeline allows you to collect your moments quickly or elects to be transferred to the master timeline.
This helps you work at a consistent pace. Moreover, you get a safe and easily accessible place to store your snippets. You can review these snippets anytime during the assembly process.
Before you start editing, organize your assets
To save time and avoid confusion, classify your assets into different categories. Some common categories include:
- Video files- This category can include B-roll, ain subject, and 1080 – 120fps
- Visual effects-This category can include light leak transitions and film grain overlay pack
- Audio files- This category must include interview audio, background music track and sound effects
After you have categorized your assets, you can get started with editing. When editing files, remember to use shortcuts as this will help save time and effort.
Organize before you start editing
Before you start editing, organize your footage. This may test your patience. However, once it is done, you will save precious time during the cutting stage. When importing footage, create a separate folder for each scene. Every scene folder has an audio folder and a video folder. The scene in every folder must be marked with the scene number, take number, and shot letter. This process may or may not be applicable in your case. Organize your footage in a way that you can easily access whatever you need at the drop of a hat.