As a business, you probably already have a lot on your plate. You’ve got to take care of social media, develop content for your website, and probably even engage in some influencer marketing. The point is, you are busy and the last thing you need is more work.
Well, the bad news is you might actually have to take up more work considering the fact that the business landscape is becoming way more competitive than it used to be. But, there’s good news too.
What if we told you that there’s one form of marketing that can provide you with an “out of this world” ROI? Also, what if we told you that this form of marketing is all you’d need to focus on and categorize everything else as a secondary marketing tactic?
Well, as unbelievable as it might sound, this is more than possible, thanks to video marketing.
Videos are far more effective at promoting your business than any other marketing tactic out there. Video marketing can help you shorten your sales cycle, promote your products effectively, keep your customers informed, and create the demand that you’ve been craving all this while.
In fact, there a gazillion reasons why you need to push video marketing up your priority list and move everything else down.
Video Makes You More Visible
By 2020, it has been predicted that video searches will account for nearly 80% of all internet search traffic. To put it in the simplest of words, everybody out there is going to want video content and they’re going to want lots of it.
You see, YouTube is already the world’s second largest search engine. It might sound absolutely strange or weird, but, yes, people use YouTube to search for product videos and reviews. This is exactly why so many businesses out there are making the shift to YouTube.
People want to know more about the brands, products, and services that they use. They want to know how to use a product or how to go about a return and replace process. Videos allow businesses to present these answers in a simpler and more effective manner.
Video is far more engaging than just text or images and this is exactly why it has become the most important part of the entire marketing process.
Video Improves Your Search Ranking
Not only can video make you stand out on the world’s second largest search engine, but it can also even make you stand out on the world’s largest search engine – Google. By simple incorporating video into your website, you can boost your visibility significantly on Google and also, other search engines like Bing.
Statistically speaking, you are 50 times more likely to end up on the first page of a Google search by simply adding a video to your website.
Video Communicates Better
Do you sell a product that’s too complex for the average customer to wrap their head around? Well, a video is your best bet at making them understand. Textual content has its limitations and when it comes to explaining the workings of a complex product, it can fail miserably. Pictorial content may do a slightly better job, but it’s still no match for videos.
Videos are more engaging and they provide more context. More importantly, they offer a first-hand view of how the product works or how it needs to be used. Studies have shown that the understanding of a product goes up by 74% among consumers when information is presented in the form of a video.
Product overview videos can help you overcome learning challenges with the utmost ease.
Consumers Want Video Content
The average customer today spends a lot of time-consuming digital videos. In fact, he/she spends more time viewing videos than viewing his/her social media page. To be more specific, the average consumer spends almost two hours watching video content. However, when it comes to social media, the average consumer only spends about 45 minutes.
It has also been found that a majority of consumers prefer to watch a video about a product, rather than read about it.
So, it’s clear that video is the preferred medium among people today.
Improve Your Email Click-Through Rates
Video will most likely replace other marketing channels in the years to come. However, that doesn’t mean you can’t leverage some of these channels now. Let’s consider email marketing. One study found that simply adding the word “video” to an email subject line could boost click-through rates by almost 100%.
Now, realizing that video is the future of your business is just the first step. The next step involves actually incorporating videos into your overall marketing strategy. What that means is you’ll need to start creating videos to promote your business, brand, and products.
But, video production requires skill and a certain kind of expertise. Where do you find that?